Sturgeon Beer: Local Producers are our Allies when it comes to Protecting Nature
When Romanian craft beer brewer Fabrica de Bere Bună Zăganu launched in 2013, they decided to name the beer Zaganu to honour the bearded vulture-eagle that lived in the area and had been hunted to extinction. The name symbolises what the company sees as their mission - to redefine the beer industry and reinvent the tradition of craft beer in Romania. Zăganu has two things in common with WWF - its love of pure water and its mission to protect Romanian symbols; be it craft beer or wildlife. They see nature not only as a resource, but as a partner. This is why they joined WWF-Romania’s “Colours in Extinction Campaign.”
The part of the Danube River stretching between Romania and Bulgaria is home to different shades of sturgeon blue: the Danube Sturgeon or Russian Sturgeon (Acipenser gueldenstaedti), the Sterlet (Acipenser ruthenus), the Starry Sturgeon (Acipenser stellatus), the European Sturgeon (Acipenser sturio), the Beluga Sturgeon (Huso huso) and the Ship Sturgeon (Acipenser nudiventris). But pollution, overfishing, dams and illegal wildlife trade are making these colours fade away. Some, like the European sturgeon are already gone; while others, like the Ship sturgeon are thought to be extinct.
In 2019, the brewer took a step to try to save another species from extinction, and introduced a limited edition "Sturionul" (Sturgeon) Pale Ale with a label in the colours of the sturgeon. Sturionul is an unpasteurised American Pale Ale, naturally brewed near the foot of Zaganu Mountain (1817 m) in the Carpathian Mountains, and fermented for at least 23 days. Instead of monks, there are a handful of skilled former corporate people doing their best. Or, in their own words, brewing sturgeon beer “because we don't want the sturgeon, one of the oldest animals in the world, to have the same fate as the bearded vulture, especially since 5 of the 6 species of sturgeon native to the Danube are on the list of critically endangered species”.
During this period, more than ever, we need each other. So take care of all your loved ones, and if you can, support small producers and entrepreneurs near you - especially if those local producers share WWF’s vision for a green recovery. Get your sturgeon beer here. 2% of sales go to WWF conservation projects.
Romanian craft beer brewer Fabrica de Bere Bună Zăganu joined WWF-Romania’s “Colours in Extinction Campaign.”
n 2018, the brewer took a step to try to save another species from extinction, and introduced a limited edition "Sturionul" Pale Ale with a label in the colours of the sturgeon.
Please support local producers who share WWF’s vision for a green recovery.